Five CIOs. Five Digital Transformation Journeys.

The Center for Digital Transformation studies new forces of change and connects research findings to real-world application at our annual Road to Reinvention: Leadership in the Digital Age conference. Meet some of the CIOs in attendance at the conference as they discuss their digital transformation journeys. CDT Advisory Board member Dr. Nick Vitalari talks with + More

Target’s New Frontier: Investing in Its Digital Future

“We have to be brave,” said Michael E. McNamara, Target’s chief information and digital officer at the Center for Digital Transformation’s third annual “Road to Reinvention” conference at the UCI Paul Merage School of Business on March 23. McNamara was talking about the retailer’s need to reset its finance models so that it could invest + More

Lyft: Lifting Up Communities, One Ride at a Time

“If transportation were a hotel, it’d be the worst run asset class, with 96 percent underutilization of assets,” said David Baga, chief business officer of the ride sharing platform, Lyft. “Seventy-five percent of seats are empty.” Lyft’s founders, Logan Green and John Zimmer, codified their expertise in logistics, hospitality, and tourism in software, “to improve + More

Who Is King? The New Identity Crisis in Entertainment

Is content still king, or does the crown rest atop the distributor’s head? That was a question put to the panel on entertainment at the third annual “Road to Reinvention” conference, hosted by the Center for Digital Transformation at The Paul Merage School of Business at the University of California, Irvine on March 23. It turns + More

In It to Win It: Investing in Digital Transformation

“Digital has come of age,” said Dr. Vijay Gurbaxani in his opening keynote at the Center for Digital Transformation’s third annual Road to Reinvention at The Paul Merage School of Business at UC Irvine on March 23. He was talking about Wall Street’s higher valuations of companies competing on software, with Apple, Google, and Microsoft topping + More


Digital Transformation: Coming of Age keynote delivered by Vijay Gurbaxani CDT puts the power of knowledge in your hands. We invite you to watch Road to Reinvention 2017 at your leisure. Full-length video recordings of every single keynote, fireside chat, and panel are now available on YouTube. For session descriptions and speaker biographies, click here. + More

You Don’t Have to Be a Software Company to Think Like One: Written by Vijay Gurbaxani

Harvard Business Review

The Center for Digital Transformation is pleased to share that the Harvard Business Review has published an article written by our Founding Director, Vijay Gurbaxani. What could your company accomplish if it were to think like a software company? In his article, You Don’t Have to Be a Software Company to Think Like One, Vijay outlines how + More

Digital Cars Will Drive Uber and Lyft to Acquire Non-Digital Companies

Digital technologies and business models co-evolve. Most recently, sharing economy companies like Uber, Lyft, Airbnb, and Instacart have leveraged powerful digital platforms, both public and proprietary, to offer services in innovative ways.

While digital technologies yield many benefits, one intriguing pathway in which they create value is that they allow businesses to achieve substantial improvements in asset efficiency by arranging assets in new configurations. + More

Reinvention at Scale: The Role of Chief Digital Officer at GE

“Predix is our Uber,” said Bill Ruh, CEO of GE Digital and Chief Digital Officer of General Electric. Ruh was speaking of GE’s cloud-based software and analytics platform that supports such business lines as aviation, healthcare, mining, oil and gas, and rail. Predix is to these industries what Uber is to households: a platform for + More

Bigger, faster, and disruptive to the core

On the road to reinventing themselves for the digital age, companies have been incorporating sensors, cameras, social media, data analytics, mobility, and cloud computing to transform their businesses. “You ain’t seen nothin’ yet” was a theme of the final panel at the Center for Digital Transformation’s annual conference at The Paul Merage School of Business + More